How To Setup AdSense Matched Content Unit in Blogger Blogspot?

In 2005 Google Introduced Matched content to help publishers promote their website content to their visitors. AdSense Matched content is actually a content recommendation tool that shows related posts to your readers. It generates contextually relevant article recommendations from the pages on your blog by displaying thumbnails. In other words it helps your blog visitors to discover relevant articles on your blog. It is a Google version of the Related Posts Widget that we use in blogspot and wordpress blogs.

By setting up matched content on our blogspot blog, we did not only helped our readers to discover related content on our site but we also succeeded in generating more pageviews, lower bounce rate and some extra ad impressions thanks to its native ads option.

Matched Content unit surely engages your website visitors to spend more time on your blog and thus helps you with higher page views and of course more ad revenue if you monetize it. See a live demo of Matched Content  in action at the bottom of this tutorial [Scroll down].

Matched Content Display Sizes

Matched content and Ads are displayed in two types either:

1. Responsive Size: Related content is displayed horizontally inside a responsive carousel slider with Next/Previous buttons
2. Fixed Size: A custom size matched content will display recommendations inside a Grid or fixed size slider.

Responsive Size:

Note: You can use responsive size only if your blogspot template is mobile responsive. Make your template responsive by reading this interesting and easy guide:

Matched Content is displayed inside a responsive horizontal slider in Desktop/Laptop screens but displayed inside a vertical slider in Smartphone/Tablet/IPad screens. The Ads are distinguished from the related content using the "Ad" label.

Check If Your Blog Is Eligible For Matched Content

At present Matched content is available only for blogs with multiple pages and high volumes of traffic. You can easily find out if your blog is eligible for Matched content by checking the "My sites" section in your AdSense account.

Follow these steps to check the eligibility of your blog:

1. Sign in to your AdSense account.
2. Click the gear icon and then select Settings.
3. In the sidebar, select My sites.
4. Under "My sites", click Matched content.
5. In the "Sites" section, check to see if your blog is listed:
• If your blog is listed, you can surely place Matched content units on any of its pages.
• If your blog isn't listed, then it's not currently eligible for Matched content.

Display Matched Content in Your BlogSpot Blog

You can display several matched content units per page. It is advised to display just two units: one at the bottom of your articles and second on your sidebar. At present I have added just one unit at the bottom of my blog posts. You can use the same code for both the locations.

Follow these steps to Add Matched Content Unit widget in BlogSpot:

1. Go To Blogger > Settings> Template
2. Backup your template first.
3. Click "Edit HTML"
4. Search for this code:  <data:post.body/>   Note it will appear several times depending on your layout. Choose the last occurrence of this code.
5. Paste your Matched Content Code just at the bottom/below of <data:post.body/>. Note if you are using the responsive code then kindly replace async with async=''inside your code to avoid getting errors in your blogger template editor. Edit your code as shown below:

<script async=''src='//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js'/> 
<!-- Matched Content --> 
<ins class='adsbygoogle' data-ad-client='ca-pub-xxxxxxxxxxxxxxx' data-ad-format='autorelaxed' data-ad-slot='xxxxxxxxxxx' style='display:block'/> 
<script> 
(adsbygoogle = window.adsbygoogle || []).push({}); 
</script>

1. Enclose your final code inside these conditional tags so that matched content is displayed in blog posts only and not the homepage or search pages.

<b:if cond='data:blog.pageType == &quot;item&quot;'>
AdSense Matched Content Code
</b:if>

1. Save your template and you are all done! Visit your blog to see it in action :) 

Have You Used Matched Content?

Matched content have surely improved our AdSense earnings and blog pageviews. It is really slow at fetching your blog content but with time once AdSense is able to understand your content well enough, it will display more recommendations and less ads. Do add this new widget by AdSense on your blogs and see the difference for yourselves.

I have also shared a  tutorial on how to add page-level ads on your blogspot blogs. Which are ads specifically built for your mobile audience.

• READ: Setup Page-Level Ads in BlogSpot

How is your experience with AdSense Native ads so far? Do share your valuable views with all of us. :)